Mitch McAlister

Team Leadership, Product, UX, Design

Team leader with expertise in product design and product management. Experienced in building successful products with companies ranging from startup to mature. Demonstrated competency in roadmap development, resource management, and project planning. Excels in agile, lean and growth oriented organizations.

Skills

Design: Figma, InVision, Wireframing, Proto-typing, UX, UI, User Research, Design Systems

Product Management: Funnel Optimization, Analytics, A/B testing, Scrum, Agile, Story Writing

Leadership: Coaching, Team Building, Collaboration, Stakeholder Management, Hiring

WORK EXPERIENCE

Director, Product Management- Juvo Mobile remote in São Paulo, BR
financial inclusion focused early stage startup - March 2016 to December 2023

Lead product management role in a growth stage fintech, responsible for building out the payments, money transfer, and consumer lending products. Management of a cross functional team of engineers, project managers, QA engineers, product owners, and designers.

Created P2P payment platform resulting in 5MM+ in annual revenue.
Led creation of design system, resulting in a 3x increase from wireframe -> final design.
Launched D2C cash lending solution resulting in over 10MM in loan disbursements within the 1st two years.

UX Design Instructor- Academy of Art University in San Francisco, CA
Mentor oriented vocational school - September 2015 to June 2016

Adjunct faculty, training graduate program students in the fundamentals of user experience design.

Write and present weekly course exercises and lectures
Provide one-on-one feedback on proficiency and thoroughness of the concepts and practices discussed in class
Grade and hold students accountable for their work in the context of personal advancement

VP Product Experiences - YouWeb Incubator in Burlingame, CA
disruptive B2C mobile portfolio - January 2015 to March 2016

Executive level product management and product design, helping early stage founders develop and execute growth strategies through product and marketing initiatives.

Got-It: 40% MoM question volume growth through user retention and optimized acquisition
Stealth Music Tech: Initial prototype and early market validation experimentation

Skills Used: wireframes, user flows, user research, prototyping, user testing, A/B testing, mockups, and production level UI

Founding Advisor / Product Design - Beem in San Francisco, CA
stealth music startup - April 2014 to Present

Responsibilities: Product design role with a pre-MVP stage company, responsible for defining the key product use cases and engagement patterns as well as management of the product development process.

Build out wireframes, visual mockups, and schematics for the early prototypes
Identify user pain points through alpha user feedback interviews and iterate the product to streamline the user experience

UX and Product Design - OpenAura in San Francisco, CA
early stage social platform for musicians - June 2013 to April 2014

Hybrid UX/PM role in a pre-MVP stage company, responsible for product design, UX and product management.

Initial beta launch with 1st B2B API customer

Director of Product - Songbird in San Francisco, CA
late stage social music discovery service - December 2011 to June 2013

Traditional product management role responsible for growth and revenue generation for the entire product line (mobile, platform, desktop, and web app).

Drove 70% increase in daily downloads of the desktop app.
Launched v1 cloud service resulting in 1.4MM in annual licensing revenue.

Product Design Director - Yidio in San Francisco, CA
entertainment content discovery for consumers - June 2010 to September 2011

Hybrid UX/PM role in an early stage company, responsible for product design, UX and product management.

4x+ increase in signup conversion rate
2x increase in revenue generating user actions per user

Director of Product - MySpace.com in Los Angeles and London
social network - May 2005 to June 2010

Hired and directly managed 26 reports including product managers, graphic designers, UX designers, project managers, content editors and regional marketers. Lead the management and execution of the product roadmap for the International, Community, Mobile verticals.

Grew the business from $0 – $80MM USD in revenue and from 2.5 – 45MM unique users in less than 2 years
Localized and new social advertising revenue stream earning $200k in the first month
Defined a content promotional system to support comarketing deals worth over $30MM in promotional value

EDUCATION

B.A. in Mass Communications
UNIVERSITY OF CALIFORNIA AT BERKELEY - Berkeley, CA

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